We traveled to Porto de Galinhas, Brazil, to attend the 44th International Congress of the Brazilian Association of Intellectual Property - ABPI, the largest event of its kind in Latin America. This organization aims to discuss relevant topics with a direct impact on innovation and economic development. The central theme was "Accelerating Towards the Future: Intellectual Property and Ethics in the Face of New Technologies." This congress provided us with a comprehensive overview of the digital economy and artificial intelligence and how they can impact markets.