Rebranding: How to Manage Without Losing Protection?
Rebranding is a strategic process common in many companies. Its goal is to modernize the brand's image, reposition products...
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Rebranding is a strategic process common in many companies. Its goal is to modernize the brand's image, reposition products...
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In an increasingly digital world, e-commerce has been growing at a rapid pace. And with it, both new...
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Intellectual Property (IP) disputes have the power to shape markets, affect companies, and even alter the...
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Rebranding is a strategic process common in many companies. Its goal is to modernize the brand's image, reposition products...
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Sensory trademarks have been gaining increasing importance in the world of Intellectual Property (IP). They are a powerful tool for...
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The food sector is one of the most dynamic and competitive industries in the global market. Brands play a key role in...
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Franchising is a business model that has been growing significantly across various industries. When...
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Counterfeiting is one of the biggest challenges faced by companies and governments around the world. The production and distribution of counterfeit goods...
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Global industrial property plays a crucial role in innovation and economic development by ensuring protection for inventions, designs, and distinctive signs on an international scale.
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Slogans and IP are deeply interconnected concepts in the world of business communication. Slogans play a key role in...
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