Rebranding: How to Manage Without Losing Protection?
Rebranding is a strategic process common in many companies. Its goal is to modernize the brand's image, reposition products...
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Rebranding is a strategic process common in many companies. Its goal is to modernize the brand's image, reposition products...
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Sensory trademarks have been gaining increasing importance in the world of Intellectual Property (IP). They are a powerful tool for...
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In an increasingly digital world, e-commerce has been growing at a rapid pace. And with it, both new...
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Rebranding is a strategic process common in many companies. Its goal is to modernize the brand's image, reposition products...
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Sensory trademarks have been gaining increasing importance in the world of Intellectual Property (IP). They are a powerful tool for...
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The food sector is one of the most dynamic and competitive industries in the global market. Brands play a key role in...
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Throughout history, innovation has been the driving force behind socio-economic development. However, for new ideas to...
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"The Impact of Artificial Intelligence on the Intellectual Property Profession" The integration of Artificial Intelligence (AI) into Intellectual Property (IP) processes...
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Counterfeiting is one of the biggest challenges faced by companies and governments around the world. The production and distribution of counterfeit goods...
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Throughout history, innovation has been the driving force behind socio-economic development. However, for new ideas to...
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