A logotype is the most suitable sign to identify an entity which provides services or commercial products, distinguishing from others, and which could be used in establishments, advertising and correspondence. It is the way by which an entity chooses to be identified.

Once an application is filed, it is submitted to a formal examination and then published online in the Industrial Property Bulletin. There then begins a phase during which those who consider themselves prejudiced by the possible grant of the registration may file oppositions.

When the opposition phase comes to an end (applicants may reply to oppositions), the application is submitted to a substantial examination. At the end of this process, the decision is issued.

The registration is valid for 10 years, counting from the date of the grant. This period is renewable indefinitely for further periods of equal length.